My design process starts with empathy. I immerse myself in understanding the user's needs and context through research methods like user interviews, surveys, and cultural probes. My background in interaction design gives me a strong foundation in analyzing user behavior, which I use to identify pain points and uncover hidden opportunities. I move from research to ideation, mapping out user journeys and creating low-fidelity wireframes. These become the blueprint for interactive prototypes, which I rigorously test to ensure they align with real-world use. Each iteration brings me closer to a solution that is intuitive and refined, designed not just to solve a problem but to elevate the user's experience.

Strategy is the backbone of my design approach. With my training in design management from SCAD, I’ve learned to see beyond aesthetics and focus on aligning every design choice with business goals. I start by defining clear objectives with stakeholders, ensuring that I fully understand what success looks like for both the business and the user. This insight guides my design direction—whether it's crafting a seamless user flow or selecting visual elements that evoke the right emotions. My goal is to create designs that drive engagement, conversion, and loyalty, ensuring that every pixel serves a purpose in the larger strategic vision.

My inspiration comes from a blend of cultural insights, user behavior, and the unique story behind every brand. I’ve had the opportunity to shape brand narratives during my time in Barcelona and Savannah, where I learned to adapt creative direction to diverse markets. When I approach a project, I delve deep into the brand’s DNA, understanding its values, voice, and visual language. I then translate these into digital experiences that are cohesive and compelling, ensuring consistency across all touchpoints—from web interfaces to motion graphics. My aim is to create a unified brand experience that resonates with users and stands out in the market.

Staying ahead of trends is crucial in a constantly evolving digital landscape. I keep a pulse on emerging technologies and user behavior patterns through continuous learning and attending industry events, like Figma Config. My approach combines this forward-thinking mindset with grounded research, allowing me to design solutions that are not just relevant today but are adaptable for the future. For instance, in my work on multimodal interfaces, I focused on integrating AI and voice interactions to create a more accessible experience. By anticipating user needs before they arise, I aim to design experiences that evolve with the user, making them feel seen and heard in every interaction.