Crafting a Digital Domain to Captivate Gen Z for BMW
BMW's venture into the metaverse is not just about embracing digital transformation; it's specifically tailored to resonate with Generation Z. Recognizing Gen Z's affinity for digital innovation, social connectivity, and personalized experiences, BMW aims to revolutionize the car-buying journey in the Metaverse. The focus is on creating an environment that appeals to the tech-savvy, experience-driven preferences of Gen Z, combining the thrill of exploring and customizing premium cars with the social and interactive aspects that this generation values. This strategic move positions BMW not only at the forefront of automotive digital experiences but also as a brand that understands and caters to the evolving desires of younger, digitally-native consumers.
Defining Problem Statement
Secondary Research
In-Depth Interviews
Data Coding
Data Affinitization
Rendering 3D Spaces
Financial Model
Curating Research Framework
Defining Key Features