Pancasila

Pancasila: The Future of Collective Prosperity

Role
User Experience Designer
Timeline
3 Months

Overview

Pancasila was an ambitious digital platform and brand identity project I designed at Laniakea for a venture fund revolutionizing access to emerging technologies. We created a stunning immersive experience featuring cinematic 3D landscapes, glowing portals, and sophisticated animations to represent their mission of "The Future of Collective Prosperity" across AI, blockchain, and extended reality investments.

Goal

Transform complex venture capital concepts into a visually striking platform that would captivate both institutional investors and tech innovators. We aimed to create something that felt more like stepping into a sci-fi future than browsing a typical investment website, while showcasing their three distinct arms: N2 Ventures, Incubations, and Crypto.

Challenges

The main challenge was translating complex secondary venture funding concepts into an intuitive digital experience while building credibility across traditional VC and emerging technology spaces. We needed to create a clear visual hierarchy for multiple business arms, portfolio companies, and team expertise without overwhelming users, while differentiating Pancasila through their collective prosperity mission and democratized access approach.

Outcome

The final deliverable was a fully functional website (pancasila.co) featuring immersive 3D visuals, sophisticated animations, and a comprehensive brand system with distinctive orange and institutional color palettes. The site successfully showcases portfolio structure across all arms, detailed team profiles, and portfolio case studies. The classical column-inspired brand identity communicates stability, while the modern interface demonstrates innovation, positioning Pancasila as a trusted bridge between traditional finance and transformative technology investments.

Team
Kunal Belamkar, Neal Sharma
Understanding the Process

Secondary Research

Branding Experience

Visual Identity

Art Direction

Design System

Information Architecture

Wireframing Interfaces

High-Fidelity Wireframes

Development Handover

Tools & Technologies
Figma Framer Adobe Photoshop Adobe Illustrator Jitter Spline 3D
Takeaways

Visual Storytelling Transforms User Engagement

Using cinematic 3D environments, glowing portals, and immersive landscapes helped transform abstract concepts like "collective prosperity" into tangible, memorable experiences. This approach made complex investment structures feel intuitive and approachable for diverse audiences.

Research-Driven Design Creates Authentic Positioning

Our secondary research phase was crucial in shaping Pancasila's unique narrative around democratizing technology access. This foundation allowed us to develop a visual identity and messaging that felt genuine rather than forced, creating meaningful connections with both institutional and emerging tech audiences.

Structured Information Architecture Enables Complex Content

Organizing three distinct business arms (Ventures, Incubations, and Crypto) plus extensive portfolio and team information required careful content strategy. Using progressive disclosure, clear sectioning, and consistent visual patterns helped users discover information naturally without feeling overwhelmed.