Pancasila: The Future of Collective Prosperity
Overview
Pancasila was an ambitious digital platform and brand identity project I designed at Laniakea for a venture fund revolutionizing access to emerging technologies. We created a stunning immersive experience featuring cinematic 3D landscapes, glowing portals, and sophisticated animations to represent their mission of "The Future of Collective Prosperity" across AI, blockchain, and extended reality investments.
Goal
Transform complex venture capital concepts into a visually striking platform that would captivate both institutional investors and tech innovators. We aimed to create something that felt more like stepping into a sci-fi future than browsing a typical investment website, while showcasing their three distinct arms: N2 Ventures, Incubations, and Crypto.
Challenges
The main challenge was translating complex secondary venture funding concepts into an intuitive digital experience while building credibility across traditional VC and emerging technology spaces. We needed to create a clear visual hierarchy for multiple business arms, portfolio companies, and team expertise without overwhelming users, while differentiating Pancasila through their collective prosperity mission and democratized access approach.
Outcome
The final deliverable was a fully functional website (pancasila.co) featuring immersive 3D visuals, sophisticated animations, and a comprehensive brand system with distinctive orange and institutional color palettes. The site successfully showcases portfolio structure across all arms, detailed team profiles, and portfolio case studies. The classical column-inspired brand identity communicates stability, while the modern interface demonstrates innovation, positioning Pancasila as a trusted bridge between traditional finance and transformative technology investments.
Secondary Research
Branding Experience
Visual Identity
Art Direction
Design System
Information Architecture
Wireframing Interfaces
High-Fidelity Wireframes
Development Handover
Visual Storytelling Transforms User Engagement
Using cinematic 3D environments, glowing portals, and immersive landscapes helped transform abstract concepts like "collective prosperity" into tangible, memorable experiences. This approach made complex investment structures feel intuitive and approachable for diverse audiences.
Research-Driven Design Creates Authentic Positioning
Our secondary research phase was crucial in shaping Pancasila's unique narrative around democratizing technology access. This foundation allowed us to develop a visual identity and messaging that felt genuine rather than forced, creating meaningful connections with both institutional and emerging tech audiences.
Structured Information Architecture Enables Complex Content
Organizing three distinct business arms (Ventures, Incubations, and Crypto) plus extensive portfolio and team information required careful content strategy. Using progressive disclosure, clear sectioning, and consistent visual patterns helped users discover information naturally without feeling overwhelmed.