Laniakea

Branding Experience & Visual Identity for Laniakea

Role
Art Director
Timeline
4 Weeks

Embarking on a journey to establish a brand-new identity, this project for Laniakea aimed to create a distinct and cohesive visual and strategic brand presence. Our structured approach ensured the brand aligned with their vision and market demands from the ground up.

What:

‍Created Laniakea's brand identity, including logo design, color palette, typography, and overall visual language.

Why:

‍To establish Laniakea's presence in a competitive market, attract target audiences, and effectively convey their unique value proposition.

How:

‍Conducted client interviews, performed market research, and carried out brand audits. Developed visual identity, designed brand materials, and set up a digital presence.

Challenge:

‍Building a brand identity from scratch that resonated with both prospective clients and stakeholders, ensuring consistency across various platforms and touchpoints.

Team
Understanding the Process
  • Client Interviews
  • Market Research
  • Brand Audit
  • Positioning Definition
  • Audience Personas
  • Mood Boards
  • Concept Development
  • Logo Design
  • Brand Materials
  • Digital Presence
Tools & Technologies
Figma Adobe Illustrator Adobe Photoshop
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What is our Mission?

Our mission is to increase the amount of beauty in the world by creating elegant brands, products, digital experiences, and physical environments. Inspired by the immeasurable heaven of Laniakea Supercluster and guided by the belief in mutual interdependence, we strive to infuse everything we create with a sense of beauty that resonates in the depths of the soul.

Our vision is to be the catalyst for beauty that humans feel in their soul. By crafting remarkable experiences and designs, we aspire to ignite a profound sense of connection and inspiration within individuals. Drawing inspiration from the immeasurable heaven of Laniakea Supercluster and embracing the belief in mutual interdependence, we aim to create a world where beauty permeates every aspect of life, stirring the deepest emotions and nurturing the human spirit.

Immeasurable Beauty:

We believe in the transformative power of beauty to inspire and uplift. Our designs embody immeasurable beauty, captivating hearts and creating positive energy.

Interconnectedness:

We embrace the interconnectedness of all things. Our designs seamlessly blend elements, forging harmonious connections that enhance the overall experience.

Attention to Detail:

We are committed to meticulous craftsmanship. Every detail matters, as we strive for excellence and create designs that are refined and polished.

Soulful Experiences:

We create designs that touch the soul. Infused with emotion and purpose, our work evokes profound connections and leaves a lasting impact on those who engage with it.

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Takeaways

In-Depth Client Collaboration and Market Understanding:

Successful brand creation requires close collaboration with the client to understand their vision and goals. Additionally, thorough market research is essential to identify industry trends, competitors, and target audiences. This ensures the brand strategy is well-informed and tailored to the market's needs.

Consistency Across All Brand Touchpoints:

Maintaining a cohesive brand experience across all touchpoints is crucial. From logo design and color palette to digital presence and physical materials, every element must align with the brand's identity. This consistency helps build a strong and recognizable brand that resonates with the audience.

Enhanced Market Presence and Audience Engagement:

A well-defined visual identity significantly enhances a brand's market presence and engagement with its audience. By creating a unique and memorable brand identity, Laniakea was able to effectively communicate its value proposition and attract its target audience. This highlights the importance of strong visual design in successful branding.

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Kunal Belamkar
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