Overview
Consilience Group LLC is a women-owned, mission-driven consulting organization based in Memphis, Tennessee, that specializes in organizational transformation and provides equitable people-centered services to clients across sectors, systems, and organizations. They primarily deliver their services through public, non-profit, and philanthropic organizations across social sectors at local, state, and national levels. The firm aims to expand its reach and drive revenue growth by acquiring larger long-term contracts. Our objective as consultants for the company within approximately three months was to develop strategies that drive revenue growth by enhancing their branding and marketing strategies, revamping their social media approach, and exploring the development of a membership-oriented platform or toolkit.
With the Brand Diagnostic Workshop, we helped Consilience reaffirm its brand identity, reveal problem areas and identify future directions for the organization. The Co-creation Workshop, which was designed on the basis of the findings and insights extracted from the brand diagnostic workshop, aided in the development of concrete directions and strategies for the organization. The workshops helped prioritize the strategies for the three categories as well as ideate actionable interventions that were geared towards achieving the primary objective of driving revenue growth for the company.
Conducted Secondary Research
Benchmark Analysis
Co-Creation Workshop
Value Proposition Canvas
Understanding Brand DNA
Blue Ocean Strategy
Strategic Action Plan Activity
Sensory Cue
Six Thinking Hats
Bull's Eye Strategy
Platform Toolkit
Social Media Marketing