Overview
In this project, we wanted to understand what makes a great experience for dog owners. We did a lot of research, conducted multiple user interviews, and watched how they interacted with their dogs and what their pains, gains, and jobs to be done were. We learned about the special bond between humans and their furry friends.
Understanding The Problem
Recognizing the need to identify potential challenges and needs, we focused on understanding the diverse ways dog owners address their dogs' needs and issues. Our goal was to develop a research framework that would aid businesses in creating products that meet these needs effectively. By analyzing the varying approaches to dog care, we sought to uncover underlying patterns and common pain points that could inform product development and business strategies.
"How might we identify and categorize the diverse needs of dog owners to better inform product innovation?"
- Defining Problem Statement
- Secondary Research
- Observational Ethnography
- Discussion Guide
- Primary Research
- Cultural Probe
- Sensory Cue
- Data Coding
- Data Affinitization
- Curating Research Framework
- Communicating Research Findings
- Finalising Framework Handbook