Harmonizing Nature and Luxury: Visionary Approach for the Hyundai HMGMA Design Challenge
In the Hyundai HMGMA Design Challenge, our team was tasked with creating an art direction for Hyundai's new plant near Savannah. We focused on blending different elements of nature, highlighting the 'metapros' – the people who work at Hyundai. Our goal was to encapsulate sustainability, simplicity, and modernity while maintaining the brand's luxurious feel. This design was specifically targeted at a VIP audience. We participated in this challenge and our team, named "Iron Fleets," proudly received the second prize for our innovative and thoughtful approach to the challenge.
Secondary Research
Ideations & Prototypes
Design Mockups
Art Direction