To reduce plastic waste from Palette Packaging
There is a lot of plastic waste that is generated from product packaging, especially in B2B services. We are looking to provide a product or a service to help reduce personal waste and consumption for consumers who want to build a more sustainable future. During my master's, we had a class called Applied Theory in Design by Ms. Hermans, head of the Product Design Department here at SCAD. During her class, we had the opportunity to learn about creating frameworks from research and various research techniques. I worked as a business analyst during the project to help understand what drives the growth of this product, and I worked on the design of the product with the product designers from our team. I had the opportunity to work with our supervisor, Kwela Hermans, who guided us by giving valuable feedback. Over the course of 3 months, we had various ethnographic reviews from our supervisor, who also gave us critiques on the entire project.
With the ubiquity of ordering from e-commerce and large corporate sites like Amazon, Walmart and Target. The number of packages and amount of waste produced continues to be uncertain for sustainability efforts. While cardboard boxes are commonly recycled, often times items are shipped in thin plastic mailers and only a small percent actually get recycled. With that in mind, we are narrowing down our focus to just smaller chain grocery stores while aiming to reduce pre-packaged waste within items before they reach the consumers hand.
How Might We tackle pre-packaged offerings within stores before reaching consumers to help eliminate or reduce their personal waste?
Defining Problem Statement
Secondary Research
Observational Ethnography
Discussion Guide
Interview
Data Affinitization
Curating Research Framework
Communicating Research Findings
Finalizing the Framework
Ideation
Prototyping Features
Rendering Potential Concepts
Usability Testing