To reduce plastic waste from Palette Packaging
There is a lot of plastic waste that is generated from product packaging, especially in B2B services. We are looking to provide a product or a service to help reduce personal waste and consumption for consumers who want to build a more sustainable future. During my master's, we had a class called Applied Theory in Design by Ms. Hermans, head of the Product Design Department here at SCAD. During her class, we had the opportunity to learn about creating frameworks from research and various research techniques. I worked as a business analyst during the project to help understand what drives the growth of this product, and I worked on the design of the product with the product designers from our team. I had the opportunity to work with our supervisor, Kwela Hermans, who guided us by giving valuable feedback. Over the course of 3 months, we had various ethnographic reviews from our supervisor, who also gave us critiques on the entire project.
Defining Problem Statement
Secondary Research
Observational Ethnography
Discussion Guide
Interview
Data Affinitization
Curating Research Framework
Communicating Research Findings
Finalizing the Framework
Ideation
Prototyping Features
Rendering Potential Concepts
Usability Testing
The importance of addressing environmental issues:
By developing a product that helps reduce plastic waste, you may have learned about the importance of addressing environmental issues and the positive impact that businesses can have on the world around them.
The value of customer feedback
You may have learned the value of seeking out and listening to customer feedback, as it can help you improve your product and better meet the needs of your target market.
The importance of market research
You may have learned about the importance of conducting market research to understand the needs and preferences of your target market, as well as the competitive landscape.