Galaxy Experience for PIFLABS

Senior UX Designer
1 year

Paying it forward to bring a visionary concept to life, we created the 'PIFverse'—a galaxy of brands centered around the principle of Paying It Forward. Anchored by PIF.CO, this universe expands to include a $100 million venture fund, PIF.VC, and an incubation studio, PIF.Labs. This interconnected ecosystem embodies a commitment to altruism, with each entity designed to support and promote the core value of generosity, fostering a cycle of growth and positive contributions across the network.

Neal Sharma, Tomáš Hobza.
Understanding the Process
  • Secondary Research
  • Moodboarding
  • Art Direction
  • Branding Experience
  • Building Design System
  • Working with Developers
  • Rendering 3D Objects
  • Building Custom Matcaps
  • Animating Icons
  • Zeplin Deliverables
Tools & Technologies
Figma Spline 3D Adobe Photoshop Adobe Illustrator Adobe After Effects Zeplin

Designing for Connectivity

As an interaction designer, a key takeaway was the challenge and reward of creating a cohesive user experience that seamlessly connects the diverse entities within the 'PIFverse'. This involved ensuring intuitive navigation and interaction across PIF.CO, PIF.VC, and PIF.Labs, reinforcing the ecosystem's underlying ethos of altruism at every user touchpoint.

Embedding Brand Values

Another important aspect was embedding the Pay It Forward philosophy into the digital environment. This required innovative design strategies to not only convey the brand's mission visually but also to encourage users to engage with the concept of altruism as they navigated through the ecosystem, making the brand's core values a palpable part of the user experience.